Store operations, measured.

One ledger for every store, every day: processor revenue, ad spend per campaign, cost of goods and margin. A blank is never a zero.

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Revenue from the ledgerCharges, refunds and disputes straight from the payment processor. The shop's order record counts orders, never money.
Ad spend per campaignGoogle, Meta, Pinterest and AppLovin against a break-even ROAS per store. Scale, hold, cut or kill on rules you set.
COGS and marginShipment sheets and a per-store average, so profit is a settled figure, not an estimate.